World Wide Rave
is a book written by David Scott. This book aims to teach it readers how to
advance their businesses and products by creating a world wide rave doing
things like being creative and using cost effective solutions. A particular
idea I liked very much is doing your own advertising for your company instead
of hiring a marketing or advertising agency to do it for you at a higher expense.
Scott provides ample advice about creating a rave instead of ranting and shares
the stories of business owners/entrepreneurs that were able to successfully
reach a new market, promote a product, and cater their products to millions and
millions of customers.
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